Tag Archive: social media

instagram social media marketingInstagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it?  Check this out.

Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.

Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.

And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).

How to Dominate Instagram

Building a solid funnel

Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…

Content

Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.

Know what your audience wants to see and provide them with that.

Mixed message and a good caption

Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.

The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.

Bio link

This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.

Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.

Landing page

Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.

Make sure it is optimized for mobile.

Tell your audience immediately what you offer and what they can expect.

Influencers

Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.

Comment on their posts, share their images (with permission)… and so on.

Do not be overly promotional

Promote only one out of 10 images because people hate being advertised to.

There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.

Thumbs-UpFacebook’s recent video auto-play property has engaged many users and social media marketers. This creates a seamless way to share videos and discovery for most audience of different geography. For social media marketers, videos are more effective because they generate engagement and reach farther. This means more likes, shares, and comments.

Videos are also easier to understand and less time consuming than written contents. And lastly, they improve the content of the dashboard – just like what Facebook did earlier. Using videos make you ahead of your competitors because they reach more organic target markets than regular textual posts.

Source: Vancity Buzz

chat3Social media allow users to share and disseminate information from anywhere around the world. Geofeedia’s CEO and co-founder, Phil Harris sees the dramatic increase of social media content being uploaded daily as a powerful tool to prevent and respond to location security such as in the airport. In a statement, he revealed that they develop technology to organize and strain information that can be of value to aviation security.

This location-based social media monitoring is expected to improve awareness among security officials in case of possible threats. The information filtered through social media is real-time for easy and fast tracking.

Source: HS Today

Thumbs-UpSocial media connection is a vital marketing tool for businesses today. To leverage this digital platform for business and personal connection, you need to use or combine the following methods.

First, you have to identify your target audience and grab their attention. You can achieve this by creating the right content suited for their needs. The content you provide should be of right amount, on the right time they need that information. Converse with your target audience the way it is done in a community. Be humane. Provide timely and useful information by inspiring the audience. Present contents through images and video postings for a more engagement.     

Source: Meme Burn

chat3Entrepreneurs often contemplate on having quality or quantity social media followers. But it is important to have both. The following tips will help you to get more of it. First, you need to find the right people for your product. Once target audience is identified, make sure that you are consistent with your content and that it is visible to them.

Follow back other people to channel connection by liking, sharing and commenting on other people’s page. To establish connection, use applicable hashtags and humor. Introduce yourself in a professional bio in your website or blog, which is linked in your social media site. Lastly, join groups to connect with others.

Source: Business 2 Community

Marketing content is important as it is the thought that reaches your clients. To make your content effective, it must be personalized or customized. Clients love things you tailor for them alone. It adds a personal and unique touch – whether they are in a form of a post of a picture.

Use visual effects such as infographics because they more powerful than texts. Make sure that your posts command relevance and substantial contents at all times. You can also share success stories of a customer, especially when it is about using your product or service. You can also try using mobile apps for accessibility and achieving a cross-platform type of content marketing.

Source: Business 2 Community

Thumbs-UpInternet has changed the nature of marketing today. You can promote your products without leaving your home using the following tips from Kim Staflund, a sales coach and writer.  First, you need to keep your clients aware of your products. You can use other media such as the radio, prints and TV to help you create an awareness campaign. If you prefer your website to do this, you need a platform to maintain it in an affordable cost. Next is to write a right blog. Promote your product through short but effective posts with effective keywords on it. Lastly, engage in social media and develop an effective network of communication with clients.

Source: Net Imperatives

chat3National Collegiate Athletic Association (NCAA) will begin to use location-based software, a social media software to track fans interaction, as well as media, and event sponsors. The objective of this innovation is to enhance security in Lucas Oil Stadium and nearby areas up to Indianapolis during men’s basketball tournament.

This technology was first used in the recent Super Bowl, Wimbledon, and the Olympics, which all gained fantastic results. This innovation is expected to help organizer anticipate the number of audience and allows them to prepare security before, during and after the game. It is also expected to prevent potential serious situation such traffic congestion, threats, security crisis among others.

Source: Athletic Business

marketsoftwaresocialmediaSocial media is a very effective campaign tool today. With a simple hashtag, you can put your campaign on the map and get seen by your target audience. But there are effective ways to make social media work for your benefits.

First, you need to establish the objective of your campaign and focus on it. Next, you need to choose a social media platform to use – this is usually the network that your target market usually uses. Third, make an effort to engage and respond to your followers. Fourth, put on your banner brand and let the clients see it. And fifth, analyze the result.

Source: Business 2 Community

chat3The Indian government promotes e-governance to reach the rural and urban areas with social media. The government‘s leader Narendra Modi encourage everyone to participate in this social media advancement to strengthen democracy in the country. This movement is expected to inspire transparency, good governance, and put down the limitations of time and distance between the villages and remote areas and the government of India.

The advocacy of the program is supported by Nasscom and Facebook while other networks are also planning to join. This public service will be in motion through customized regional preferences to involve even the groups of minorities.

Source: Daily Mail