Tag Archive: Social Media Marketing

instagram social media marketingInstagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it?  Check this out.

Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.

Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.

And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).

How to Dominate Instagram

Building a solid funnel

Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…

Content

Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.

Know what your audience wants to see and provide them with that.

Mixed message and a good caption

Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.

The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.

Bio link

This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.

Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.

Landing page

Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.

Make sure it is optimized for mobile.

Tell your audience immediately what you offer and what they can expect.

Influencers

Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.

Comment on their posts, share their images (with permission)… and so on.

Do not be overly promotional

Promote only one out of 10 images because people hate being advertised to.

There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.

Thumbs-UpFacebook’s recent video auto-play property has engaged many users and social media marketers. This creates a seamless way to share videos and discovery for most audience of different geography. For social media marketers, videos are more effective because they generate engagement and reach farther. This means more likes, shares, and comments.

Videos are also easier to understand and less time consuming than written contents. And lastly, they improve the content of the dashboard – just like what Facebook did earlier. Using videos make you ahead of your competitors because they reach more organic target markets than regular textual posts.

Source: Vancity Buzz

marketsoftwaresocialmediaMarketers predict that social media will be more hyped in 2016. Among the predictions, they see is the use of ‘Buy Buttons’ where advertisers and users will commonly interact. They also see more live broadcasts on social media platforms wherein users will be able to watch live videos upon logging in.

In addition, there will be more app functions wherein apps and platforms will be accessible by using a single one. And lastly, publishers will be able to put their full contents on social media instantly. Although it is currently used in Facebook, it is expected other platforms to follow.

Source: Social Barrel

computer4Social media are effective marketing tools. If you just use them right, they will serve you good. Here are some tips on the right way to use them.

First, avoid using jargons (big words and stuffs) and recycled images because they are not engaging at all. Communicate with the audience in plain and simple ways. You also have to appreciate the little great things and their effects in a long run like time devotion. When selling, sell it the right way. Avoid negative connotations and use the right language to express your ideas to generate positive reaction from your target audience.

Source: On Wall Street

chat3Social media can make or break your business. Here are some tips to write killer social media content for your audience. Consider adding some relevant and high quality images to increase visibility. Write with the right tone – constantly. Speaking of tone, write contents in conversational way. This allows you to get more engage to audience.

Maximize Facebook effectively by using the perfect recipe such as legit links, fewer characters, and regular and worthy content. Consider using visuals on Facebook, too. For LinkedIn connections, make sure that you reflect professional content by creating shorter and business-oriented posts. Generate related contents using hashtags but don’t overdo it. Lastly, enjoy posting without overrated marketing purposes.

Source: Searching Journal

With holiday just around the corner, businesses are in their own ways to generate more traffic on their sites. But before clicking, read on the following advices about what you should and should not do on social media marketing this season.

First, you need a theme to align all your postings this season. It is also important to know not to overuse holiday to make a sale. Since there will be very busy days ahead, it pays to have a calendar. Do not focus on getting new customers by ignoring the current ones. You can make a feature for some of them or run a contest. Lastly, don’t overuse company celebration photos.

Source: Business 2 Community

10-30-2012-10-37-08-AMWith the year ending, let’s look back on the best social media marketing highlights of 2015 to inspire businesses to do better next year. These stats will help you plan better and powerful social media marketing strategies next year.

Among the best highlights of the year is the revelation that about 64% of marketers spend six hours or more in social media. This prompts businesses to strengthen social media visibility. Another highlight is that 66% of marketers target to increase Twitter, YouTube, and LinkedIn usage more in the near future while there will be an 8% drop in Facebook usage.

Source: Business 2 Community

info2Social media is an effective way for businesses to reach their clients across the board. Clients spend a lot of time in social media, so how you reach them matters. Social media experts say that it is important to know your clients and what social media do they use. Recognize them and make them feel important. It is also important to impart influence on how they think and decide.

To make your post visible for customers, make sure that the contents you create are tailored for their preference. This allows them to participated and get affiliated with the product. Lastly, use geo-targeting to reach them across borders.

Source: Entrepreneur

chat3Topseos.com, an independent authority on search vendors ranked 100 of its top social media marketing companies that marked as the best in the industry this month. These companies are ranked upon a meticulous evaluation of their performance in social media marketing. They are evaluated based on their capacity to produce social media marketing innovations. They are also assessed based on the quality of solutions they produce and the effects of these solutions to end users. They also underwent a series of vertical examinations, also administered by Topeseos.com. These series of examination include tests for methodology, brand management, consultation, reach, and timeliness of solutions.

Source: Market Wired

marketsoftwaresocialmediaMany business people are trying to change the way they communicate to adapt in social media. But you don’t have to do it to make things work between you and your clients. What you need to do is build a strong communication. Customers want businesses to be personal which means they want to be heard by someone with genuine feeling and listen to them. They want to hear stories and thoughts, not why they should buy your products and services. A business should be knowledgeable about its products and services but it also has to be personal, sincere, and polite.

Source: BZ Journal