Tag Archive: online marketing

chat3As you prepare for the holidays, don’t forget to your marketing strategies and campaigns. Make sure you still capture the attention of your market amid their holiday rush activities. Among the ways to do this is to identify who makes the purchase and make them want your products. Your website can also be the best to display style that will boost the spirit of holiday season.

Since this is a giving season, you can run a contest with holiday themes. This gives you further exposure while generating some business. And when you do this, make sure you tap the trending information online. Lastly, never forget the reason for this occasion.

Source: Forbes

chat3Social media isn’t only about posting your photos online, especially if you’re using it for business. You probably know by now that social media is for promoting your business, as it is a cost-effective and effective means of gaining presence online and achieving more followers or gaining more customers. What are some tips to remember, then? First, focus on quality rather on quantity. You should also engage your audience, but you should be centered around and conversational with them.  You can also consider advertising that can further grow your reach on social media.  Lastly, you should repeat what worked! To read the full list of tips, go to the source.

Source: Entrepreneur

computer4How do you bring social media and content marketing together? Experts said, it would be wise to split test content for effectiveness with your readers, so do not simply publish content on social media. Test a wide range of content and messages across various networks to help in determining which kind of content resonate with your readers. Optimize your content based on social media used.  Know that social media networks, including Pinterest, Twitter and Facebook have their unique audiences and features. Ask audience for ideas by taking the time to tap fans and follower about suggestions on the kind of content interesting them.  With careful planning, bring your social media and content marketing together for a successful social media campaign. Check out the whole story from the source.

Source:  Entrepreneur

Facebook256Do you want to know how you can use social media to prepare for your next trade show? You can engage more conversations using it without spending much money. Leverage the power of Facebook and Twitter, to name some, when getting potential leads and give users a better experience. For Twitter, you can plan and find the right hashtag for your event. Every time you send out a tweet, be sure to include the hashtag. In addition, you can monitor who the people using the hashtag are. Then, you can also invite these people to join the speaking session or the exhibit. Nonetheless, using social media can become a channel to promote your trade show so be sure to plan on how to approach social marketing to your advantage.

Source: Business2Community

marketsoftwaresocialmediaPick up some tips and tricks from software marketing experts at Linkury

Try this for a fun exercise; think of social media and then see how many social media sites you can rattle of the top of your head without having to Google the topic. Well, how many? Three? Five? Seven? More than ten? The most popular and well known social media sites include Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Vimeo, and Tumblr; and we have barely scratched the surface. It seems as though every five minutes another social media site has been opened or is in the process of opening.

The big boys of the social media space already have well over a billion members spread across the four corners of the universe. Consequently, social media is a marketers dream; however, in many respects, it is also a marketer’s nightmare as social media is open to everyone or virtually everyone, and the requirement to pay a marketer to market your product is no longer a necessity. And so is the case for new software. Software is a product like any other and is open to marketing by social media. So, how should you go about it?

Start Early

When using social media to market new software, get in at the evolutionary stage; when you are still deciding exactly which features to put in the software. Online communities are a perfect place to test out your ideas without giving your hand away as to exactly what you are planning. Similarly, running a survey on LinkedIn can help you gather plenty of actionable data from a knowledgeable audience for free or next to nothing. This is marketing gold for you and your software even before it has been developed.

Don’t Just Look

Don’t let the voyeur in you get the better of you. It is great to lurk and learn but you will learn most and get the most bang for your buck in marketing terms when you participate in online forums and communities that pertain to your software.

Once you become an expert in your field via social media it means that you will have your community waiting for the big launch of your software. Assuming the software meets the lofty standards you have set for it, you have a ready-made market and a market of adherents just waiting to preach the gospel of your software. Te best credibility you can get online is when you have real people doing your bidding for you, as nothing succeeds better online than the human element.

Choose Wisely

Select which social media forums you use wisely. Twitter can be used once you have a following to keep them updated of your advances but it is best to use something like Facebook, Youtube, or LinkedIn to get a following as they give you more functionality. You must also select which social media is right for your software; business software is best marketed on LinkedIn rather than Facebook for example.

Social media has leveled the playing field and lowered barriers to entry in every field. It is a most powerful tool but only when used intelligently and as an integral part of your software marketing strategy.

Guest post by Joe Elton

Joe Elton is a software marketing expert writing on behalf of Linkury, in his free time he enjoys exploring social media strategies and is working on his own blog, stay tuned!