Tag Archive: marketing

chat3As you prepare for the holidays, don’t forget to your marketing strategies and campaigns. Make sure you still capture the attention of your market amid their holiday rush activities. Among the ways to do this is to identify who makes the purchase and make them want your products. Your website can also be the best to display style that will boost the spirit of holiday season.

Since this is a giving season, you can run a contest with holiday themes. This gives you further exposure while generating some business. And when you do this, make sure you tap the trending information online. Lastly, never forget the reason for this occasion.

Source: Forbes

marketsoftwaresocialmediaMany business people are trying to change the way they communicate to adapt in social media. But you don’t have to do it to make things work between you and your clients. What you need to do is build a strong communication. Customers want businesses to be personal which means they want to be heard by someone with genuine feeling and listen to them. They want to hear stories and thoughts, not why they should buy your products and services. A business should be knowledgeable about its products and services but it also has to be personal, sincere, and polite.

Source: BZ Journal

info2All big players started small. And for you to start building your presence in social media, it is important to choose the right platform to excel in. Once the platform is identified, make sure that you emphasize your objective using social media for promotion. In relation to this, make sure that you reach your target market and let them know what you are selling.

Every starter is encouraged to invest in an effective social media monitoring tool to measure how the market responds to your posts. Establish a measuring tool to assess how you are doing in business so far. It is also important to stay consistent and relevant in all your posts across social media platforms. If you do not have time and skill to maintain your profile, hire an expert to do it for you.

Source: Business 2 Community

marketsoftwaresocialmediaSocial media is one of the powerful marketing tools today. To make it work for your small business, you read on the following tips:

First, identify which social media is the most effective for you by listing down the ones that generate more views and traffics to your website. Next is to make use of Facebook on your advantage by posting relevant and engaging content. If you have a Twitter account, check on it regularly. Find interesting people to follow in Pinterest and Instagram for your visual postings and keep your LinkedIn updated for business relations. Lastly, have everything checked regularly.

Source: Business 2 Community 

marketsoftwaresocialmediaSocial media is a very effective campaign tool today. With a simple hashtag, you can put your campaign on the map and get seen by your target audience. But there are effective ways to make social media work for your benefits.

First, you need to establish the objective of your campaign and focus on it. Next, you need to choose a social media platform to use – this is usually the network that your target market usually uses. Third, make an effort to engage and respond to your followers. Fourth, put on your banner brand and let the clients see it. And fifth, analyze the result.

Source: Business 2 Community

marketsoftwaresocialmediaSocial media is a powerful tool to promote brands. If you want to invest and make it work, you better know how to make it better. Here are the few tips how:

First, your profile should be valuable to engage customers. Make customers want your brand—directly. Second, make your presence known in the platform. Interact with followers and make sure you acknowledge them. Third, identify the most effective method and focus on it. Fourth, talk about relevant topics online and be transparent to followers at all times. Lastly, leverage the use of video and make it valuable at all times.

Source: Business.com

marketsoftwaresocialmediaYelp, Facebook, and Twitter are all considered as powerful marketing tools in the business industry. Businesses of all kinds and sizes rely on social networking sites to market their brand but wihout the right precaution, social media marketing can turn badly into a costly failure. On Gordon Ramsay’s Kitchen Nightmares, a bakery in the US was featured because of its response to negative reviews on its Facebook page. Cellesta Insulation, on the other hand, gathered unimpressed replies from twitter when it shoehorned a trending hashtag into a promotional effort. Another tip is to not venture into the arena of “celebrity endorsement overkill”. Read all the tips on The Guardian.

Source: The Guardian

According to SumAll, a data analytics firm, each social networking site has its own optimum time for posting. Therefore, one very important tip to apply is to post at the best times. Second, expand your email contacts and subscribers in order to boost your marketing campaign. Third, perform an A/B test. This will enable you to determine if your campaign is achieving what it is supposed to achieve.  Fourth, ensure that in each platform, the right message is communicated. Last but not the least, make use of different strategies other than organic search-engine optimization. To get an in-depth understanding of the mentioned tips, go to Entrepreneur.

Source: Entrepreneur


chat3Could it be a myth that boring brands cannot have many followers? Today, it does not matter what your company is doing because it is what your products mean to your customers, your employees and your suppliers. They are your audience because, let’s say, your customers are to whom you are selling important things. In short, you have to invest in people. And more content is better than quality content. Check out the whole story that might also be interesting you.

Source:  Forbes


chat3If you want your contents and links shared and go viral on social media, there are certain things you have to know. First, know that they have their methods. One example is that you should share posts with positive sentiments on LinkedIn, as 70 percent of 500 most-shared items on it have positive sentiments. Do you want to learn how to leverage social media for better exposure?  Read more from the source.

Source: Time