Tag Archive: duke university

computer4Laura Suchoski from Duke University suggests than in using the social media, teens should picture it as a game. According to her, it is possible to win the game by using the social media to grab opportunities such as having a great career, going to a great college, and building a strong image. She also advices teens to play to their core and reflect their values and personal beliefs on every post. Furthermore, Suchoski recommends that teens should focus more on their passions, activities and interests. In a nutshell, she wants teens to be the best that they can be.

Source: ABC 11


chat3A research conducted by Duke University concluded that companies that have been paying and subscribing social media promotion and market penetration have increased exceptionally for the past years. This number is expected to grow further in the future.

However, marketers and business specialists are concerned whether companies are getting the return of investment they need from social media exposure. As the matter of fact, the study showed that only 15% of the marketers are able to feel the quantity of the exposure while 40% can only merely feel its qualitative effect.

Specialists are also concerned about the impact of huge data that social media sharing can cause in the future.

Source: WSJ Blogs