Tag Archive: content

instagram social media marketingInstagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it?  Check this out.

Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.

Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.

And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).

How to Dominate Instagram

Building a solid funnel

Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…

Content

Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.

Know what your audience wants to see and provide them with that.

Mixed message and a good caption

Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.

The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.

Bio link

This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.

Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.

Landing page

Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.

Make sure it is optimized for mobile.

Tell your audience immediately what you offer and what they can expect.

Influencers

Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.

Comment on their posts, share their images (with permission)… and so on.

Do not be overly promotional

Promote only one out of 10 images because people hate being advertised to.

There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.

marketsoftwaresocialmediaMarketers predict that social media will be more hyped in 2016. Among the predictions, they see is the use of ‘Buy Buttons’ where advertisers and users will commonly interact. They also see more live broadcasts on social media platforms wherein users will be able to watch live videos upon logging in.

In addition, there will be more app functions wherein apps and platforms will be accessible by using a single one. And lastly, publishers will be able to put their full contents on social media instantly. Although it is currently used in Facebook, it is expected other platforms to follow.

Source: Social Barrel

Thumbs-UpSocial media connection is a vital marketing tool for businesses today. To leverage this digital platform for business and personal connection, you need to use or combine the following methods.

First, you have to identify your target audience and grab their attention. You can achieve this by creating the right content suited for their needs. The content you provide should be of right amount, on the right time they need that information. Converse with your target audience the way it is done in a community. Be humane. Provide timely and useful information by inspiring the audience. Present contents through images and video postings for a more engagement.     

Source: Meme Burn

chat3Social media can make or break your business. Here are some tips to write killer social media content for your audience. Consider adding some relevant and high quality images to increase visibility. Write with the right tone – constantly. Speaking of tone, write contents in conversational way. This allows you to get more engage to audience.

Maximize Facebook effectively by using the perfect recipe such as legit links, fewer characters, and regular and worthy content. Consider using visuals on Facebook, too. For LinkedIn connections, make sure that you reflect professional content by creating shorter and business-oriented posts. Generate related contents using hashtags but don’t overdo it. Lastly, enjoy posting without overrated marketing purposes.

Source: Searching Journal

marketsoftwaresocialmediaSocial media networks can be combined for a better and wider audience impact. Here’s how.

When you use Twitter, you can filter the things you want to see by creating a list. You can also share your tweets in Periscope platform to reach and get connected with people. On the other hand, Facebook allows you to follow people, even they are not on your list. This allows them to see your contents and vice versa.

For photograph platforms such as Instagram and Pinterest, you can create hashtags to generate more related posts and photos. In Pinterest, you can create boards to save your favorite post and generate related articles easily.

Source: Providence Journal

 

marketsoftwaresocialmediaAre you looking to develop an effective social media plan?   It is not enough to publish content, but it should be planned. One tip is to create an editorial calendar, which outlines your content plan for six months to one year ahead. You can also make a place to storing URLs, which you can share later for increasing the interest of your audience. Outsource or make graphics to include call-to-action (e.g. give you a call, sign up for newsletter…). Take the time checking your published posts and see how they look, especially if you do automated posts.  These and more are some of the most effective tips in planning your social media campaign.

Source: Business 2 Community

Thumbs-UpDo you want to know how to focus on your success efforts, while avoiding the pitfalls that others commit when using social media? One, it does not matter how many followers you have, but what you should work on is engaging on real people. You don’t have to join all networks, but focus on those where your customers are, especially if you don’t have much time. Offer interesting and helpful tips and guides on social media like Facebook. Check out the full version of this story.

Source: Venture Beat

 

Thumbs-UpThe invasion of social media in the education of students has forced respected institutions and educators to up their lesson and entertainment value to constantly hold the students’ attention. This might not be looked at as a negative invasion because the struggle has provided means of upgrading lessons as well as to take advantage of the online world in learning.

Tips on how to make this work include using the online world as an avenue and not as a tool, you must also control the learning by allowing the students to enjoy the content and not the platform where it is presented. You must also target learning sites as well but never to sway them with two tasks at the same time. And lastly, connect to your students by being supportive and hiring the best communicators to help you with that.

Source: Campus Technology

chat3Social media is in its Golden Age. Small business owners have found a simple way to expand their market and achieve success using social media.

One of the ways to create a great impact among potential clients on the internet is to choose which social media platform to use. It is also crucial to point out which times of the day users are most likely online for them to see social media posts. Conveying brand messages using image and videos is identified as an effective method. Being able to create connection through conversations will help gain the trust of the clients. Lastly, social media posts should not be boring with all those sales pitches. Content should be well- thought to make it interesting instead of being annoying.

Source: Business 2 Community