chat3This June 30, 2015 marks the sixth annual Social Media Day, which is being celebrated globally. And to commemorate this day, blogger Shanna Cook will give you a sneak peak on the daily lives of social media managers. A social media manager’s usual waking time is 5:30am. Upon waking up, they immediately check and scroll through their feeds in order to stay updated on anything they missed while they were asleep. Their morning schedules are always busy and fully-loaded with meetings, meetings, and more meetings. By noon, they make it a habit to check the corporate Facebook, LinkedIn, and Twitter accounts. Check out Business2Community to read the rest of the story.

Source: Business2Community

Thumbs-UpThe whole world knows that social media doesn’t sleep. Therefore, as a social media manager, you have to use wisely every available time you have in order to market your brand. You can start by using your commuting time in the morning to check your social networking sites. And when you arrive at work, it’s the perfect time to check your emails. By 9:30am, you can discuss with your team regarding the tasks on hand. In order to gather relevant information, doing research an hour before noon is ideal. And when the clock strikes 12:30pm, multitask by grabbing lunch while simultaneously checking your social media platforms. Read more on Business2Community.



marketsoftwaresocialmediaThe Chief Digital Officer of the Metropolitan Museum of Arts has recommended a few tips on how marketers can best utilize social media to boost their brand. One imperative tip to apply is to familiarize your ABCs. This means that you have to always be connecting, charging, and collecting. Another tip is to use tweeter to your own advantage by bearing in mind that the perfect tweet contains a link, a photo, and a handle. The Chief Digital Officer also recommends frequent picture taking because after all, a picture paints a thousand words. And when it comes to writing posts, always use Sreenivasan’s Lucky 13 rule.

Source: Direct Marketing



chat3Nijel Gordijk of Common Sense Design envisions creating a website that makes use of a content management system in order for clients to be able to update their respective websites by themselves. Through this method, clients can keep their website relevant without incurring additional unnecessary expenses. Gordijk advises clients to develop and maintain a friendly and conversational tone when writing. He also puts an emphasis on the importance of providing a profile regarding the people involved in the creation of the product. Customer testimonials are also very effective in attracting people. To read the rest of the tips, go to Country Guide.

Source: Country Guide

marketsoftwaresocialmediaThe lack of sufficient funds in a very competitive industry can sometimes discourage businesses from effectively marketing their brand. Fortunately, there are five easy steps to gain customer attention without putting a dent on your pocket. A good example would be to try engaging with your followers. It is also helpful to remember that regular creation of “content” is a key in increasing your audience reach. When dealing with bootstrap marketing, another tip is to keep in mind that consistency is a necessity. Briefly, everything is all about your customer. To have an even deeper understanding about this story, visit Business 2 Community.

Source: Business 2 Community

According to SumAll, a data analytics firm, each social networking site has its own optimum time for posting. Therefore, one very important tip to apply is to post at the best times. Second, expand your email contacts and subscribers in order to boost your marketing campaign. Third, perform an A/B test. This will enable you to determine if your campaign is achieving what it is supposed to achieve.  Fourth, ensure that in each platform, the right message is communicated. Last but not the least, make use of different strategies other than organic search-engine optimization. To get an in-depth understanding of the mentioned tips, go to Entrepreneur.

Source: Entrepreneur


Thumbs-UpKarl Gude, a specialist in creativity and infographics from Michigan State University, has provided 10 useful tips in his presentation during the PRSA Detroit event. According to Michelle Gilbert, one of the tips outlined in his presentation was the importance of sketching ideas beforehand. This will allow non-designers to ahieve a clearer perspective of their goal. Gude also talked about the use of visuals in grabbing and attracting your target audience. Moreover, it was tackled in his presentation that selecting the right color that aligns with the company logo or theme is an imperative part of the entire process. To read the rest of the tips, visit Crain’s Detroit Business.

Source: Crain’s Detroit Business


Social Media Pointers for Business

chat3Like everything else in the business world, marketing on social media must start with a plan. This can be achieved by learning how to tailor a marketing plan that’s suitable for your business’ needs. Once a plan is already in motion, an important pointer to take note of is to perform an audit of your social media platform. This can help you in evaluating the entirety of your social media presence. Another relevant thing to remember is to monitor your social networking sites especially your audience’ actions and feedback. Most importantly, it is greatly advisable to put your business on LinkedIn where a wide array of business opportunities present themselves regularly.

Source: Hootsuite

Going on vacation may overwhelm most people with the urge to announce their impending plans to the whole world. According to a Nationwide Insurance survey, 14% of homeowners use social networking sites to share photos, post updates, or check into their location while they’re away on vacation or holiday. And based on an article by Time Magazine, 78% of home burglars employ social media in choosing the location of their next victim. With these facts in mind, if you’re going on a vacation, resist posting about it on Facebook, Twitter or any other social networking site. By doing so, you can enjoy your vacation time worry-free.

Source: 23abc


marketsoftwaresocialmediaIn order to improve your brand marketing on social media, there is no better way than to ask recommendations from the professionals. According to Mark Schaefer, a perfect method is to mine twitter to build your target audience. Neal Schaffer, on the other hand, recommends analizing past data to improve future posts. And in order to better manage each of your social media platform, Joe Pulizzi stresses the importance of creating a channel plan for social networking sites. Peg Fitzpatrick also advices the strategic use of hashtags in every post to further enhance your marketing strategy. Read more tips from the experts on Social Media Examiner.

Source: SocialMedia Examiner