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Predicting Job Performance in Facebook

Kiwi — Tue, 21 Feb 2012 16:16:45 +0000

Do you want to know how that applicant you just interviewed will actually perform on the job? Check out her Facebook profile.

That’s the advice of a new study from the Northern Illinois University, the University of Evansville and Auburn University. The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users. The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism).

Six months later, the researchers compared the evaluations of the 56 users’ work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. The evalauations are, of course, subjective, but job seekers shouldn’t necessarily worry that they need to clean up their Facebook profile.

Source: Mashable

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Keeping Peace Using Twitter

Kiwi — Mon, 20 Feb 2012 04:01:10 +0000

Social media has evolved beyond wired metropolises to reach even the most previously unconnected corners of the globe. As an example, an African administrative chief uses Twitter to help solve problems and maintain order in his Kenyan village.

Chief Francis Kariuki — or, @Chiefkariuki, as he’s known online — tweets to defeat thugs and thieves, locate missing children and farm animals, and organize village logistical matters, according to the Associated Press.

In one example reported by the AP, criminals were raiding a school teacher’s home at 4 a.m. until Kariuki intervened via Twitter. After receiving a phone tip, Kariuki sent a tweet that mobilized village residents to gather outside the teacher’s house and scare the robbers away. In another example, Kariuki used Twitter to organize a rescue operation after a man fell into a latrine pit.

Source: Mashable

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Grammys Big Ratings Owe it to Social Media

Kiwi — Thu, 16 Feb 2012 03:03:56 +0000

Photo from NME PA

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms.

Excitement for the return of Adele, as well as the tribute to the late Whitney Houston kept viewers engaged online and off.

CBS reported that 39.9 million viewers tuned in to Sunday’s award show, the second-largest Grammy audience ever and the best ratings since 1984.

See Full Thread here!

Source: Mashable

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Is Timeline a Wrong Turn for FB?

Kiwi — Wed, 15 Feb 2012 03:13:03 +0000

In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.

While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down.

A full 70 percent of people polled by opinion site SodaHead said they want to see the new feature bite the dust. Only 20 percent of respondents said they like the Timeline.

See Full Story Here!

Source: Social Media Today

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Twitter: Men Argues More on Valentine’s Day

Kiwi — Tue, 14 Feb 2012 02:41:31 +0000

Male Twitter users are more disgruntled by Valentine’s Daythan females. Although women post more tweets, men tend to take a more negative tone about the Feb. 14 holiday, according to new data from NM Incite.

The social analytics company inspected 70,000 recent tweets to discover that one-tenth of men’s tweets about Valentine’s Day are positive compared to one-fifth of women’s.

For example, @Mamasp00n posted, “[F*ck] valentines day, I’ll be playing twisted metal for 5 minutes then cry in a corner because I’m lonely and eat fun dip.”

Source: Mashable

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Twitter Tweeted First The News of Whitney Houston Death Before Press

Kiwi — Mon, 13 Feb 2012 02:12:34 +0000

The story was on Twitter, reported by a man who tweeted the news out to his 14 followers, twenty-seven minutes before mainstream media broke the news of Whitney Houston’s death on Saturday night,

A tweet — sent at 4:57 p.m. PT — from the Associated Press that confirmed Houston’s death by citing her publicist was retweeted more than 10,000 times, according to data from Topsy Labs. However, the first tweet to reveal the news was sent at 4:30 p.m. PT and was only retweeted once.

Saturday night, the Beverly Hills Police said Houston was pronounced dead at approximately 3:55 p.m. PT

Souce: Mashable

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Be Careful in Defriending Your Friends in Facebook

Kiwi — Fri, 10 Feb 2012 03:36:08 +0000

Billy Clay Payne, Jr. and Billie Jean Hayworth, a Tennessee couple, were killed after they “defriended” Jenelle Potter, the daughter of one of the suspects, from their “friends” list. Both were shot in the head and the man had his throat cut.

“It’s the worst thing I’ve ever seen,” Johnson County Sheriff Mike Reece said, adding he had never seen anything like it in his 27 years in law enforcement in the area. “We’ve had murders, but nothing like this. This is just senseless.”

The couple’s 8-month-old baby was in the mother’s arms, unharmed, when the bodies were found.

Source: Yahoo News

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Social Media on Agency/Client Relationship

Kiwi — Thu, 09 Feb 2012 03:14:30 +0000

According to an interview with Glenn Engler, CEO of Digital Influence Group, a full-service digital agency, the core of everything that they do is Social Media.

Helping companies integrate social media into their digital campaigns and online presence brings with it a certain level of intimacy with the client and even requires the agency to make recommendations, not just about marketing and advertising but also about internal operations, processes, and businesses goals.

For this reason, the rising demand for social media engagement highlights another step that agencies are taking—and must take—towards becoming true business partners with their clients (and even, at some level, competing with business consultancies).

Source: Marketing Profs

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Twitter on Tweet-Blocking Policy

Kiwi — Wed, 08 Feb 2012 03:59:46 +0000

Twitter is now on defense over its new tweet-filtering policy, which will allow them to block it in the country or countries in which it is forbidden but allow it to display in the rest of the global Twitter network.

Twitter will indicate to users in the countries in question that a tweet has been blocked, and why. It is expanding it partnership with Chilling Effects with a new page designed to make it easier to find notices related to Twitter.

“It is a cop out,” Ladik told TechNewsWorld. “Twitter is acquiescing without even much of a fight when it should be leading the charge.”

Source: Tech World

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FB Users Are More Active On Mobile Apps

Kiwi — Tue, 07 Feb 2012 04:35:24 +0000

We already knew Facebook’s various mobile apps were popular, be they on Apple’s iPhone or iPad, on devices running Google’s Android operating system, or even on BlackBerry devices and feature phones.

But the company hadn’t released the exact numbers on its mobile “monthly active users” (MAUs) since September, as TechCrunch reports, when it revealed that it had about 350 million mobile MAUs. But with the filing of Facebook’s initial public offering this week, the company also revealed that in December it reached 425 million mobile MAUs, out of 845 million monthly active users across all platforms.

Source: Yahoo! News: Software News

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