According to an interview with Glenn Engler, CEO of Digital Influence Group, a full-service digital agency, the core of everything that they do is Social Media.

Helping companies integrate social media into their digital campaigns and online presence brings with it a certain level of intimacy with the client and even requires the agency to make recommendations, not just about marketing and advertising but also about internal operations, processes, and businesses goals.

For this reason, the rising demand for social media engagement highlights another step that agencies are taking—and must take—towards becoming true business partners with their clients (and even, at some level, competing with business consultancies).

Source: Marketing Profs

Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing in social media’s impact on business transformation, to improve Customer Experiences and Foster Advocacy.

Nissan’s approach to new media for not only marketing, but also how the company uses social media to invest in and shape the customer experience over time. Having both David and Erich on the show offered a 360 view of the customer and also demonstrates how organizations must rethink the customer journey before, during, and after transactions to ultimately define and lead it.

Source: Social Today

Do you know what of your social marketing efforts have effects? Do you know if you should spend your time on creating videos for YouTube, twitter on Twitter, set up a SocialMarket account and bookmark all your posts or perhaps put all your hours into your Facebook profile or is LinkedIn more effective?

“Half of the time I spend on Social Marketing is wasted; the trouble is I don’t know which half.”

Hmm, that’s not what he really said, was it? Although I think it’s just as true.

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