Category: News

Twitter Turns to Small Business

Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses.

Users and advertisers are already familiar with the concept of tweets as ads: promoted posts, accounts and trends are placed near the top of a user’s Twitter feed as well as suggested accounts to follow and what’s trending lists.

The launch can be read as a validation of the company’s monetization strategy. Twitter is on its way to earning about $260 million in ad revenues this year, according to eMarketer. That figure pales in comparison to the hauls Google and Facebook are taking in, but analysts say the expansion of promoted tweets proves there is interest in the type of advertising possibilities Twitter offers.

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Source: Latest News on Social Media

Now Facebook is countersuing Yahoo, denying Yahoo’s allegations that Facebook infringed on the company’s patents — and claiming Yahoo is actually infringing on Facebook’s patents.

Facebook’s counter-claim, filed Tuesday, denies Yahoo’s statements that many of Facebook’s tools and features on the site stem from developments made by Yahoo. Facebook requests that any triable issues be taken to court.

The social network also says Yahoo is in violation of some of its patents, including patents the company holds for “generating a feed of stories personalized for members of a social network,” and “tagging digital media.”

Facebook says it plans to fight the original lawsuit.

Source: Mashable

A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.

The idea, according to two sources, is to take better advantage of the heaps of content Facebook users create on — and off — the site every day. With people sharing status updates and supporting brand pages on the network, as well as using Facebook’s “Like” button to mark articles and videos from external sites, there is certainly a lot to take advantage of.

Mashable contacted Facebook for more information and got this response from a company spokesperson: “We don’t comment on rumors and speculation around products.”

Google has boosted its presence in the social space recently, opening the Google+ network last fall and a “Search, Plus Your World” feature to tepid response earlier this year. So it’s interesting to see Facebook potentially make a stronger move into the search world.

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Source: Mashable

“Unfollow Bug” Invades Twitter

Having some trouble with Twitter lately? The company has recently confirmed a “follow bug” that causes some users to automatically stop receiving updates from the feeds they follow.

The admission first came from a Twitter spokesperson. “This is a bug, and our team is working to fix it,” the spokesperson said.

Twitter explained further in a post on the site’s support page. If you follow a user, that person may not immediately appear under your account’s “following” tab. But if you click on their profile page, the blue box will indicate that yes, you are following that person.

Source: Mashable

Facebook is Buying 750 IBM Patents

A new report says Facebook has acquired 750 patents from computer-systems giant IBM. The news comes shortly afterYahoo sued Facebook for patent infringement over 10 of its software patents.

A “person with knowledge of the transaction” tipped the news, though the deal hasn’t been made public yet.

Compared to other tech companies, Facebook’s arsenal of patents is rather meager: The company has just 56 patents compared with the thousands stockpiled by the likes of Microsoft and Apple.

However, the report says, Facebook has applied to the U.S. Patent and Trademark Office for at least 500 more. Apparently it didn’t want to wait for those to be approved and chose to take a shortcut in stocking up its patent portfolio.

The lawsuit from Yahoo, which has recently had a wholesale change in management and is expected to announce layoffs, likely provided the motivation.

Source: Mashable

Are You a Pinterest Addict?

Column Five created this infographic to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus. Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.

Beyond the data, the company examines why Internet culture is so fascinated with pinning. It posits that digital hoarding has a lot to do with it. On Pinterest, we have free license to create an entire board dedicated to “teal-colored guitars.”

Then there’s the issue of social media fatigue. Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins? Or has it just replaced one addiction with another — a sort of social media gateway drug?

Source: Mashable

Although it is required by law for Facebook users to be at least 13 to join the network, many believe the age limit should be higher, a new study says.

According to a poll conducted among 2,000 consumers on the opinion-based community SodaHead.com, about 34% of respondents said Facebook users should be at least the age of 13 to join. However, most voters selected ages older than 13 as a minimum requirement, as 29% want ages 14 – 17 to be the earliest and 19% said the site should be limited to those over the age of 18.

Only 13% said users between the ages of 10 and 12 were acceptable for the site, followed by 5% approving of people joining between the ages of 7 and 9.

Child privacy laws necessitate Facebook’s age minimum of 13 years old.

Source: Latest News on Social Media

“Don’t judge a book by its cover?” Well according to a new study, it seems that’s exactly what social media users tend to do with Facebook pictures.

“Photos seem to be the primary way we make impressions of people on social networking sites,” said Brandon Van Der Heide, lead author of the study and assistant professor of communication at Ohio State University. “If your profile photo fits what they expect, observers may be unlikely to look very closely at the rest of your profile – they have already decided how they feel about you.”

“People will accept a positive photo of you as showing how you really are, but if the photo is odd or negative in any way, people want to find out more before forming an impression,” said Van Der Heide. “If your photo is not quite normal – either positively or negatively – people are going to pay a lot more attention to what you wrote.

Source: Mashable

Pinterest Beating Twitter on Blogs

According to third-party measurement data, Pinterest drove more traffic to online publishers in February than Twitter.

That’s an impressive figure, given that the two-year-old site has an estimated 11.7 million active registered users compared to Twitter’s more than 100 million.

The data was provided by Shareholic, whose sharing widgets are used across more than 200,000 online publishers, mostly independent bloggers. Between them, those publishers reach some 270 million unique visitors every month.

In February, the company found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%.

Source: Mashable

Data on Twitter can tell you who and where these tweets are coming from. With the announcement of new iPad, it’s likely your Twitter feed has been buzzing with talk about it all week.

The rumors about the iPad 3 versus iPad HD have since been resolved (it’s just iPad). As you can see in this interactive chart, Twitter users seemed to have their money on the name iPad 3, which at more than 11,000 tweets, was the most talked-about. However, the iPad chatter dwarfed conversation about Apple TV, which received a little more than 2,100 tweets.

It comes to no surprise that most of the conversation originated in the U.S. and Europe, even with the additionalJapanese support for Siri.

Source: Mashable