Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses.
Users and advertisers are already familiar with the concept of tweets as ads: promoted posts, accounts and trends are placed near the top of a user’s Twitter feed as well as suggested accounts to follow and what’s trending lists.
The launch can be read as a validation of the company’s monetization strategy. Twitter is on its way to earning about $260 million in ad revenues this year, according to eMarketer. That figure pales in comparison to the hauls Google and Facebook are taking in, but analysts say the expansion of promoted tweets proves there is interest in the type of advertising possibilities Twitter offers.
See Full Story Here!
Source: Latest News on Social Media

Now Facebook is countersuing Yahoo, denying Yahoo’s allegations that Facebook infringed on the company’s patents — and claiming Yahoo is actually infringing on Facebook’s patents.
A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.
Having some trouble with Twitter lately? The company has recently confirmed a “follow bug” that causes some users to automatically stop receiving updates from the feeds they follow.
A new report says Facebook has acquired 750 patents from computer-systems giant IBM. The news comes shortly afterYahoo sued Facebook for patent infringement over 10 of its software patents.
Column Five created this infographic to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus. Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.
Although it is required by law for Facebook users to be at least 13 to join the network, many believe the age limit should be higher, a new study says.
“Don’t judge a book by its cover?” Well according to a new study, it seems that’s exactly what social media users tend to do with Facebook pictures.
Data on Twitter can tell you who and where these tweets are coming from. With the announcement of new iPad, it’s likely your Twitter feed has been buzzing with talk about it all week.
