Category: Apple

chat3Apple is perhaps the largest global brand that lacks social media presence, most especially on Facebook and Twitter. Musa Tariq, the former social media boss at Burberry and Nike was hired by Apple, which believe was done to improve the company’s presence on social media networks. Tariq most recently held the position of Global Senior Director of Social and Community, Digital Brand for Nike.

He held the said position from 2009 to 2012. Tariq also worked for Burberry as the Global Director of Digital Marketing. This move by Apple questions the minds of many experts as to whether it would change their approach towards social media. For more information regarding this news, go to the source.

Source: Mashable

SAN FRANCISCO (AP) — Steve Jobs’ vendetta against Google remains alive, eight months after the Apple co-founder died feeling betrayed by a company he once embraced as an ally.

Apple is escalating the feud between two of the world’s most influential companies by dumping Google’s mapping service as a built-in feature on most iPhones and iPads. Apple is also making it easier for users of those devices to share their lives on Facebook instead of Google’s competing social network.

Google’s mapping service will be replaced by an Apple-designed alternative when the new software for mobile devices, iOS 6, is released this fall. Those who want to continue using Google Maps will have to go through additional hurdle, such as finding and installing its app.

Source: Yahoo News