Category: Companies

instagram social media marketingInstagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it?  Check this out.

Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.

Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.

And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).

How to Dominate Instagram

Building a solid funnel

Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…

Content

Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.

Know what your audience wants to see and provide them with that.

Mixed message and a good caption

Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.

The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.

Bio link

This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.

Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.

Landing page

Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.

Make sure it is optimized for mobile.

Tell your audience immediately what you offer and what they can expect.

Influencers

Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.

Comment on their posts, share their images (with permission)… and so on.

Do not be overly promotional

Promote only one out of 10 images because people hate being advertised to.

There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.

Facebook256Facebook offers 10 great tips on publishing videos.

1. Schedule videos to automate your content calendar.

2. Set expiration dates for videos.

3. Add captions to tell your story with and without sound.

4. Edit and manage all your videos with your Video Library.

5. Embed your videos elsewhere.

6. Utilize secret videos.

7. Manage video distribution settings with your Video Library.

8. Explore your “Top Videos”.

9. Monitor your retention graph.

10. Track engagement metrics.

Read the full article here

Twitter2-256Social media, especially Twitter, is a powerful marketing tool. However, with its 140-limited character per post, it can be difficult for some to maximize marketing content in this platform. Here are some tips to expand it:

Extend tweeting frequency by setting an automatic tweet because Twitter never stops, and so are people who are expecting your updates. Frequent tweeting does not mean ‘over hashtaging’. Invest on your posts and messages and campaigns to drive online traffic. Marketing does not mean selling but socializing – remember, be the resource here, not an advertiser. Post interesting contents like photos and links. You can also ask questions for more follower interactions.

Source: DM News

 

FB ChatSocial media have made job hunting easier for a lot of people. The likes of LinkedIn connect professionals in many ways. If you are one of those people who want to land on their dream job with a dream paycheck, you might check on the following tips:

First, you have to be honest and professional by posting your real identity in your real profile – starting with your real name. Post nothing but professional things about you – from your pictures down to your grammar, professional experience, interest and skills. Upload your most updated resume and get connected with the right people, including your future boss.

Source: Florida Today

chat3The Indian government promotes e-governance to reach the rural and urban areas with social media. The government‘s leader Narendra Modi encourage everyone to participate in this social media advancement to strengthen democracy in the country. This movement is expected to inspire transparency, good governance, and put down the limitations of time and distance between the villages and remote areas and the government of India.

The advocacy of the program is supported by Nasscom and Facebook while other networks are also planning to join. This public service will be in motion through customized regional preferences to involve even the groups of minorities.

Source: Daily Mail

Twitter2-256People love photos than texts. This is why visual marketing is more effective than texts. Boosting your social media marketing using visual tags and post will be successful if you know your target market, the things they want to see and how you will reach them – through image tagging. When you use hashtags, use it effectively by identifying the trending ones but do not use the ones that don’t have anything to do with your brand. Lastly, make it accessible and easier for your followers to share your image through networks they are familiar with such as geo-tagging and simple sharing.

Source: Entrepreneur

10-30-2012-10-37-08-AMHere are some tips for social media users to keep everything in place. First, you need to take it easy and stop trying so hard to people by flooding them with tags, your self-proclaimed promos and unsolicited  comments to other’s that do not concern you. People get annoyed with those actions.

It is also advised to schedule your posts to avoid cramming and create focus on what you should importantly be doing. Also, do not accept all followers. Take time to think of your actions and content.

Generate great results by sharing good contents from your website. Remember, good things reach good people.

Source: Tech. Co

marketsoftwaresocialmediaToday, brand developers or manufacturers learn various things from the young and the old. Although the gap between each generation is harsh and stark, digital technologies affect the way people do business or the way they interact online. Accenture Interactive’s Acquity Group for this year’s Next Generation of Commerce Study did a further look into social media habit across all ages. Their study focuses on the way digital technologies like social media networks shape a customer’s preferences.

Accenture Interactive Managing Director Jay Dettling said that marketing do witness a huge step in what consumers or customers  would want to see from certain brands or products when they buy one. Based from the same study, consumers would want to engage with services and products digitally. For more information on this post, go to the source.

Source: Adweek

chat3Today, well-developed technology prevails, one of which is social media. It became indispensable and valuable to entrepreneurs and marketers no matter what kind of product or service they are offering online. Most companies are incorporating social media marketing strategies by taking advantage of online promotions and advertisements that are made available on Twitter, Facebook and many other platforms. If you would notice, your life online is such a big target for advert placements and brand promotions through social media.

Users, not just companies, may benefit from this form of collaboration. The reason being is that social media users are more likely in chatting on Facebook or posting a tweet on Twitter looking for certain goods or services to meet their needs. For more information regarding this post, go to the source.

Source: The Market Mogul

marketsoftwaresocialmediaRecently, the British Psychological Society found out and presented vital information about a teen’s pressure coming from social media networks or activities may actually cause anxiety, lack of sleep and depression. LiveScience also reported that another research conducted by University of Glasgow indicate that teens who are experiencing a great amount of pressure by constantly going online usually have issues with anxiety and depression. Study co-author Heather Cleland Woods, a Psychology Administration teacher at Glasgow, told via HealthDay that adolescence might be a period of an increase in vulnerability into an onset of anxiety and depression.

Cleland Woods added that parents and students must consider what they call “digital sunset”. This means that they should stop checking emails or go online, but instead finish the day and have adequate sleep. For more information regarding this post, go to the source.

Source: Parent Herald