Archive for December, 2015

Facebook256Facebook offers 10 great tips on publishing videos.

1. Schedule videos to automate your content calendar.

2. Set expiration dates for videos.

3. Add captions to tell your story with and without sound.

4. Edit and manage all your videos with your Video Library.

5. Embed your videos elsewhere.

6. Utilize secret videos.

7. Manage video distribution settings with your Video Library.

8. Explore your “Top Videos”.

9. Monitor your retention graph.

10. Track engagement metrics.

Read the full article here

chat3Social media is now a staple marketing tool for businesses – especially in the advertising industry. In 2016, experts see the growing potential of this media in product and service promotion. Why is it so attractive for advertisers? Pew Research listed the reasons why. Among these reasons, include the engaging effect of videos in both Facebook and Instagram platforms, which generate more audience than ever. Snapchat and Twitter also make its way to advertising industry, also by using videos.

Advertising through social media reaches more target audience in a short period of time. The trend in video marketing makes it easier for advertisers to do their job and generate market reactions.

Source: Marketing Dive

 

 

chat3As you prepare for the holidays, don’t forget to your marketing strategies and campaigns. Make sure you still capture the attention of your market amid their holiday rush activities. Among the ways to do this is to identify who makes the purchase and make them want your products. Your website can also be the best to display style that will boost the spirit of holiday season.

Since this is a giving season, you can run a contest with holiday themes. This gives you further exposure while generating some business. And when you do this, make sure you tap the trending information online. Lastly, never forget the reason for this occasion.

Source: Forbes

chat3Bianchi Public Relations, Inc. offers tips to professional service firms on how to improve their social media marketing strategies next year. Among these tips, include posting media coverage to show earned credibility and increase impact on audience. It is also encouraged for professional service firms to focus on LinkedIn because this is where professionals interact. You can follow your target audience and connect with them instantly.

Service professionals should be more engaging to their clients are followers in social media by focusing on their audience and what they need and how they need it. Post visual contents because they are more engaging than texts.

Source: PR News Wire

Thumbs-UpFacebook’s recent video auto-play property has engaged many users and social media marketers. This creates a seamless way to share videos and discovery for most audience of different geography. For social media marketers, videos are more effective because they generate engagement and reach farther. This means more likes, shares, and comments.

Videos are also easier to understand and less time consuming than written contents. And lastly, they improve the content of the dashboard – just like what Facebook did earlier. Using videos make you ahead of your competitors because they reach more organic target markets than regular textual posts.

Source: Vancity Buzz

marketsoftwaresocialmediaMarketers predict that social media will be more hyped in 2016. Among the predictions, they see is the use of ‘Buy Buttons’ where advertisers and users will commonly interact. They also see more live broadcasts on social media platforms wherein users will be able to watch live videos upon logging in.

In addition, there will be more app functions wherein apps and platforms will be accessible by using a single one. And lastly, publishers will be able to put their full contents on social media instantly. Although it is currently used in Facebook, it is expected other platforms to follow.

Source: Social Barrel