Archive for February, 2012

According to a study, women are more likely than men to delete friends from their onlinesocial networks like Facebook and tend to choose more restrictive privacy settings.

The study by the Pew Research Center’s Internet and American Life Project also found that men were nearly twice as likely as women to have posted content online that they later regret.

Sixty-three percent of social network users have deleted people from their friend lists, according to the study, up from 56 percent in 2009.

Source: Yahoo News!

 

One new Facebook music app is not allowed to use the word “listen” and the creator isn’t happy. Colin Costello, the disgruntled app creator of MusicsTalk.com, was told his app should use “play” to be an approved Facebook app.

Facebook music app developers who list “play” instead of “listen” have a better chance of getting their app onto the social media site.

To use “listen” in an app, Facebook says the developer must have a relationship with the rights owners, All Facebook was told in an email. Using the word “play,” requires no rights relationship between rights owner and app developer.

Source: Mashable

Do you want to know how that applicant you just interviewed will actually perform on the job? Check out her Facebook profile.

That’s the advice of a new study from the Northern Illinois University, the University of Evansville and Auburn University. The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users. The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism).

Six months later, the researchers compared the evaluations of the 56 users’ work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. The evalauations are, of course, subjective, but job seekers shouldn’t necessarily worry that they need to clean up their Facebook profile.

Source: Mashable

Keeping Peace Using Twitter

Social media has evolved beyond wired metropolises to reach even the most previously unconnected corners of the globe. As an example, an African administrative chief uses Twitter to help solve problems and maintain order in his Kenyan village.

Chief Francis Kariuki — or, @Chiefkariuki, as he’s known online — tweets to defeat thugs and thieves, locate missing children and farm animals, and organize village logistical matters, according to the Associated Press.

In one example reported by the AP, criminals were raiding a school teacher’s home at 4 a.m. until Kariuki intervened via Twitter. After receiving a phone tip, Kariuki sent a tweet that mobilized village residents to gather outside the teacher’s house and scare the robbers away. In another example, Kariuki used Twitter to organize a rescue operation after a man fell into a latrine pit.

Source: Mashable

Photo from NME PA

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms.

Excitement for the return of Adele, as well as the tribute to the late Whitney Houston kept viewers engaged online and off.

CBS reported that 39.9 million viewers tuned in to Sunday’s award show, the second-largest Grammy audience ever and the best ratings since 1984.

See Full Thread here!

Source: Mashable

Is Timeline a Wrong Turn for FB?

In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.

While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down.

A full 70 percent of people polled by opinion site SodaHead said they want to see the new feature bite the dust. Only 20 percent of respondents said they like the Timeline.

See Full Story Here!

Source: Social Media Today

Male Twitter users are more disgruntled by Valentine’s Daythan females. Although women post more tweets, men tend to take a more negative tone about the Feb. 14 holiday, according to new data from NM Incite.

The social analytics company inspected 70,000 recent tweets to discover that one-tenth of men’s tweets about Valentine’s Day are positive compared to one-fifth of women’s.

For example, @Mamasp00n posted, “[F*ck] valentines day, I’ll be playing twisted metal for 5 minutes then cry in a corner because I’m lonely and eat fun dip.”

Source: Mashable

The story was on Twitter, reported by a man who tweeted the news out to his 14 followers, twenty-seven minutes before mainstream media broke the news of Whitney Houston’s death on Saturday night,

A tweet — sent at 4:57 p.m. PT — from the Associated Press that confirmed Houston’s death by citing her publicist was retweeted more than 10,000 times, according to data from Topsy Labs. However, the first tweet to reveal the news was sent at 4:30 p.m. PT and was only retweeted once.

Saturday night, the Beverly Hills Police said Houston was pronounced dead at approximately 3:55 p.m. PT

Souce: Mashable

Billy Clay Payne, Jr. and Billie Jean Hayworth, a Tennessee couple, were killed after they “defriended” Jenelle Potter, the daughter of one of the suspects, from their “friends” list. Both were shot in the head and the man had his throat cut.

“It’s the worst thing I’ve ever seen,” Johnson County Sheriff Mike Reece said, adding he had never seen anything like it in his 27 years in law enforcement in the area. “We’ve had murders, but nothing like this. This is just senseless.”

The couple’s 8-month-old baby was in the mother’s arms, unharmed, when the bodies were found.

Source: Yahoo News

According to an interview with Glenn Engler, CEO of Digital Influence Group, a full-service digital agency, the core of everything that they do is Social Media.

Helping companies integrate social media into their digital campaigns and online presence brings with it a certain level of intimacy with the client and even requires the agency to make recommendations, not just about marketing and advertising but also about internal operations, processes, and businesses goals.

For this reason, the rising demand for social media engagement highlights another step that agencies are taking—and must take—towards becoming true business partners with their clients (and even, at some level, competing with business consultancies).

Source: Marketing Profs