instagram social media marketingInstagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it?  Check this out.

Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.

Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.

And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).

How to Dominate Instagram

Building a solid funnel

Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…

Content

Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.

Know what your audience wants to see and provide them with that.

Mixed message and a good caption

Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.

The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.

Bio link

This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.

Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.

Landing page

Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.

Make sure it is optimized for mobile.

Tell your audience immediately what you offer and what they can expect.

Influencers

Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.

Comment on their posts, share their images (with permission)… and so on.

Do not be overly promotional

Promote only one out of 10 images because people hate being advertised to.

There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.

10 Tips for Publishing Videos on Facebook

Facebook256Facebook offers 10 great tips on publishing videos.

1. Schedule videos to automate your content calendar.

2. Set expiration dates for videos.

3. Add captions to tell your story with and without sound.

4. Edit and manage all your videos with your Video Library.

5. Embed your videos elsewhere.

6. Utilize secret videos.

7. Manage video distribution settings with your Video Library.

8. Explore your “Top Videos”.

9. Monitor your retention graph.

10. Track engagement metrics.

Read the full article here

chat3Social media is now a staple marketing tool for businesses – especially in the advertising industry. In 2016, experts see the growing potential of this media in product and service promotion. Why is it so attractive for advertisers? Pew Research listed the reasons why. Among these reasons, include the engaging effect of videos in both Facebook and Instagram platforms, which generate more audience than ever. Snapchat and Twitter also make its way to advertising industry, also by using videos.

Advertising through social media reaches more target audience in a short period of time. The trend in video marketing makes it easier for advertisers to do their job and generate market reactions.

Source: Marketing Dive

 

 

chat3As you prepare for the holidays, don’t forget to your marketing strategies and campaigns. Make sure you still capture the attention of your market amid their holiday rush activities. Among the ways to do this is to identify who makes the purchase and make them want your products. Your website can also be the best to display style that will boost the spirit of holiday season.

Since this is a giving season, you can run a contest with holiday themes. This gives you further exposure while generating some business. And when you do this, make sure you tap the trending information online. Lastly, never forget the reason for this occasion.

Source: Forbes

chat3Bianchi Public Relations, Inc. offers tips to professional service firms on how to improve their social media marketing strategies next year. Among these tips, include posting media coverage to show earned credibility and increase impact on audience. It is also encouraged for professional service firms to focus on LinkedIn because this is where professionals interact. You can follow your target audience and connect with them instantly.

Service professionals should be more engaging to their clients are followers in social media by focusing on their audience and what they need and how they need it. Post visual contents because they are more engaging than texts.

Source: PR News Wire

Thumbs-UpFacebook’s recent video auto-play property has engaged many users and social media marketers. This creates a seamless way to share videos and discovery for most audience of different geography. For social media marketers, videos are more effective because they generate engagement and reach farther. This means more likes, shares, and comments.

Videos are also easier to understand and less time consuming than written contents. And lastly, they improve the content of the dashboard – just like what Facebook did earlier. Using videos make you ahead of your competitors because they reach more organic target markets than regular textual posts.

Source: Vancity Buzz

marketsoftwaresocialmediaMarketers predict that social media will be more hyped in 2016. Among the predictions, they see is the use of ‘Buy Buttons’ where advertisers and users will commonly interact. They also see more live broadcasts on social media platforms wherein users will be able to watch live videos upon logging in.

In addition, there will be more app functions wherein apps and platforms will be accessible by using a single one. And lastly, publishers will be able to put their full contents on social media instantly. Although it is currently used in Facebook, it is expected other platforms to follow.

Source: Social Barrel

The Right Way To Use Social Media

computer4Social media are effective marketing tools. If you just use them right, they will serve you good. Here are some tips on the right way to use them.

First, avoid using jargons (big words and stuffs) and recycled images because they are not engaging at all. Communicate with the audience in plain and simple ways. You also have to appreciate the little great things and their effects in a long run like time devotion. When selling, sell it the right way. Avoid negative connotations and use the right language to express your ideas to generate positive reaction from your target audience.

Source: On Wall Street

Social Media On Improving Location Security

chat3Social media allow users to share and disseminate information from anywhere around the world. Geofeedia’s CEO and co-founder, Phil Harris sees the dramatic increase of social media content being uploaded daily as a powerful tool to prevent and respond to location security such as in the airport. In a statement, he revealed that they develop technology to organize and strain information that can be of value to aviation security.

This location-based social media monitoring is expected to improve awareness among security officials in case of possible threats. The information filtered through social media is real-time for easy and fast tracking.

Source: HS Today

Thumbs-UpSocial media connection is a vital marketing tool for businesses today. To leverage this digital platform for business and personal connection, you need to use or combine the following methods.

First, you have to identify your target audience and grab their attention. You can achieve this by creating the right content suited for their needs. The content you provide should be of right amount, on the right time they need that information. Converse with your target audience the way it is done in a community. Be humane. Provide timely and useful information by inspiring the audience. Present contents through images and video postings for a more engagement.     

Source: Meme Burn